# Audiences

Audiences lets you filter interesting display context from our inventory.

An audience can have up to 4 types of selectors:

* Lexical fields
* Urls
* Publishers
* Categories

## Lexical fields

A lexical field is a list of words. When you create one, you'll immediately see a page view forecast of all pages **containing at least one word** of this lexical field.

What makes lexical fields really powerful is that you can combine them and only **target intersections and exclusions of multiple lexical fields**.

To put it simply:

 ![](https://s3.eu-west-1.amazonaws.com/outline-assets.collectiveaudience.co/uploads/a579229e-61bc-476b-887f-f4ebec869d46/d01e55b0-2caf-43ca-9dc6-c70ee71e005b/lexical-fields.svg?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Credential=ASIA4G6VWWYWENBOMIQL%2F20261016%2Feu-west-1%2Fs3%2Faws4_request&X-Amz-Date=20261016T230000Z&X-Amz-Expires=86400&X-Amz-Security-Token=IQoJb3JpZ2luX2VjECYaCWV1LXdlc3QtMSJGMEQCIFIVLlTsgTg96wh%2B13hbcBBtTjtouLzGHYFUQwAMyGCgAiBZQvQLCUm0fJPROIy9UX0zelwKaJXHduvgCeOJjz9zHirGBQjv%2F%2F%2F%2F%2F%2F%2F%2F%2F%2F8BEAIaDDgzOTU3NzQxNzI2MCIM0yab%2Fsb9UPYpqt2CKpoFuB%2BEa5MwONKzFCbtf5wiVAAVRaYR9GmGt6NdMSaKWAK2%2BOb%2BLlpx%2F7ratzmo5gOwnpVXaX%2FyyDJmygkNiMOc%2BgpZ%2FhbNJEfn8TloAI3BYdgaAX5xIMxfElG1K1uLvqeo%2F6U%2FmVj2%2BFlCBT9JxUJDO19Xuaen5xUsRewtRqOWeD9x47bV4x5%2BB3O9QDZOk2LC%2Bu7J1NSYWN3qnLJDOWv5tNMbN%2FKBj0FHzZDzZH7Wx80eg81oATJXexfevFkg0pXRaTrdloHnNhzBft1Jrn9Etddl5rA754DWiTULdpjC%2BCcYhEZNmJcWNnzvkFAZZIleU5QyGSJvlUlWAVzPswAhXPHyvnSu27cxmTKXgphDOHTN3Voxp%2FxYNTJk83LqQzjoTrOdS4q4phhD3Hz5eJm9nJkc2ImiYxz2UBGhRx8Zeb4j%2Fi1ml%2BrnZbxzsNegZdlIYVLCr9vbTpCNpOXisVtb%2FBOzaF7YL6fnhiEzCuuHVDISjdVDV46UnRfpFlvSjO15nPzRHDGbfLfADew7iMYlQVec4B3GZp0QCpnqFDXYPKAxUHbIot%2BjO9NK0qaQOMNqkI3fL6IOXYGz0GMTXqL4mPhd3ET5Jb9SwWRUbnOfY1rrkt7JD6Zu%2BgmijASDdnpvxeMND7EvJ9hBwn7eEWbX9VkBVpSM0T7pUbFtsKzecam6yDn6EwCFw2QO1AfSnYyeG%2FFxsQUzj0cXEMuCk%2FryoSOxY2MVnEkK2dQn9cM74B8SQfCRq%2B0c8TK6Mch3CQ29OkUEeGtIh9j%2F4JF3NcqkBAntcbbvH%2BJDXMakkwybgisr7GwsMoidrDxI%2FAwyPpDADt9e8%2BQweALbpQY0mo4GZNaEu0Rc5nAqH1J5OjBbEydoiIMSQHah2UgHMOu0ytYGOrIBA7%2BJIQPrc8lI3Xk%2FuX9wOXXeLdPxQv0gQ5r10iRjh1hC9aT3%2BK%2BLKUDZo0SxrxFWA7bcxdNYA9kBsmm%2F9gA25vfZ4quNROTqd17T3k3NJT7JJGWCTIt3KxpyePhbKVJEXcfWhVOEL2EwBC7cBAcqe5PlBwWAgwnqhyVopkionYKI49pKBD4BxaU0zkBWmMjB0UdxMqY8L8%2Bc0CC3wpqY75IKUc7Y6yqARbgBVuNlQyiHzA%3D%3D&X-Amz-Signature=bef2ad8a237bd1b64b8990088ab4241ca9e71b3330c49f96b7a7f0df5ee38f65&X-Amz-SignedHeaders=host&x-amz-checksum-mode=ENABLED&x-id=GetObject " =443x459")

This system really helps you to define a **precise diffusion context** in order to maximise your chances to find the right, interested person to see your ad.

## Urls

To can use **URL wildcards** to include or exclude particular patterns.

## Publishers

To can specify on which publishers you want or don't want to display your display your ads.

## Categories

To can target website categories, like *Sports* for instance.