Campaign Report

This report provides detailed performance and engagement metrics related to campaign delivery across advertisers, agencies, and resellers.

๐Ÿงพ Name

Campaign Report

๐Ÿ‘ฅ Available To

  • Advertisers

  • Agencies

  • Resellers

๐Ÿ“Š Available Dimensions

You can group your data using the following dimensions:

  • Time: Year, Month, Day, Day of week, Hour

  • Entities: Publisher, Advertiser, Agency, Brand, Campaign, Insertion, Content

  • Identifiers: Publisher ID, Advertiser ID, Agency ID, Brand ID, Campaign ID, Insertion ID, Content ID

  • Placement: Placement Name, Placement ID

  • Technical: Device, Format, Format Family

  • Targeting: Country, Audiences, Categories, Campaign Tags, Content Tags

  • Others: Pricing Mode, Currency, Prebid, DCO Identifier, Content has slider

๐Ÿ“ˆ Available Metrics

Metrics are grouped by categories:

Impressions

  • Impressions

  • Visible impressions

  • Visible impressions rate

Engagements

  • First engagements

  • Engagement rate per visible impression

  • Engagement rate per total impression

Votes

  • Total votes

  • Vote rate per visible impression

  • Vote rate per impression

  • Vote rate per engaged users

Leads

  • Optins

  • Form submissions

Completes

  • Completes

  • Complete rate per visible impression

  • Complete rate per impression

  • Complete rate per engaged users

Clicks

  • Clicks

  • CTR (Click-Through Rate)

  • CTR per impression

  • CTR per engaged users

Spend

  • Advertiser spent

Billables

  • Billable events

Video Metrics

  • Video Impressions / Visible Impressions / Starts

  • Video Quartiles (25%, 50%, 75%, Completes)

  • Video Completion Rate

  • Progress indicators: 2%, 5%, 10%, 15%, 20%, 30%

Time Spent Metrics

  • Average exposition time (all users, engaged users, clickers)

  • Total time spent (in hours)

  • Average time to:

    • Engage

    • Click

    • Complete content

    • Between engagement and complete

    • Between engagement and click

๐Ÿ” Available Filters

You can filter your report by:

  • Insertion

  • Campaign

  • Content

  • Tags

Note: A set of default internal filters is applied to ensure each account can only access its own data (and optionally that of child accounts). Contact your account manager for more details.

๐Ÿšซ Disabled Features

This report has the following internal feature deactivated:

  • additional_metrics