# Collective Audience Publisher Data

## Introduction

Welcome to the documentation of the **Collective Audience™ Publisher Data™** project! At Collective Audience™, we have always **advocated for data privacy** and **rejected the exploitation of third-party data**. However, we have come to realize that **data collected directly by publishers** represents a valuable resource to **enhance advertising** experiences and generate **better results** while also allowing publishers to have a **significant role** in our modern information society.

The Collective Audience™ Publisher Data™ project marks an important turning point in our approach by opening the door to the **responsible use of first-party data by publishers**. We strongly believe that **publishers have the right to fully benefit from their own data** while ensuring user **privacy and respect**.

## Objectives

This documentation aims to guide you through the integration of the Collective Audience™ Publisher Data™ collection and utilization schema into **your existing applications and systems**. We have developed a standardized schema that enables you to easily **share your first-party data with our platform** while maintaining complete control over that data.

In this documentation, you will learn how to **integrate** the Collective Audience™ Publisher Data™ schema into **your SDK**, how to use the schema in **OpenRTB and Prebid requests**, and how to **maximize the value of your first-party data** while complying with privacy and security standards.

We are excited to offer you this opportunity to fully **leverage the potential of your data as a Collective Audience™ publisher**. We are confident that this new approach will help **improve the efficiency** of your advertising campaigns, **enhance user engagement**, and foster more **relevant and personalized** advertising experiences.

Ready to take your business to the **next level** by harnessing the power of your data as a Collective Audience™ publisher? Follow [the instructions](/publisher-data-sdk-setup) in this documentation and discover how to optimize your advertising performance through the integration of the Collective Audience™ Publisher Data™ schema.

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**Documents**

- [Configuration](https://outline.collectiveaudience.co/s/public/doc/configuration-aovEKGb60H)
- [Manage your segments](https://outline.collectiveaudience.co/s/public/doc/manage-your-segments-To8y6qjAc7)
- [Target your segments](https://outline.collectiveaudience.co/s/public/doc/target-your-segments-eN4UCSaviF)
- [Coming soon](https://outline.collectiveaudience.co/s/public/doc/coming-soon-K9VLL7IA3e)