Compatible Platforms

🔗 Compatible Platforms & Click Macros

Collective Audience™ Creative Connect™ is compatible with all major adservers and DSPs.
Each platform defines its own click tracking macros, which must be used depending on your integration method (e.g., Script Tag, VAST, or Classic SDK).

🧭 Supported Platforms

Creative Connect™ currently supports integrations with the following programmatic and ad-serving platforms:

Platform	Type	Typical Use
Google Ad Manager (GAM / DFP)	Ad Server	Standard display and video tags
DV360 (Google Marketing Platform)	DSP	OpenRTB and third-party ad tags
Microsoft Xandr (formerly AppNexus)	DSP	Programmatic guaranteed and open auction
The Trade Desk (TTD)	DSP	Display, video, and CTV
Adform	DSP / Ad Server	Display and video delivery
Equativ (Smart AdServer)	SSP / Ad Server	Direct and programmatic integrations
Custom / Specific URLs	Other	Direct tracking URLs or custom destinations

⚙️ Click Macro Reference

When generating your Creative Connect™ tags (script or VAST), our system automatically injects the correct click macro based on your platform and integration type.

Platform	Integration Kind	Click Macro	Documentation
Google Ad Manager	Script (creative-connect-web)	`%%CLICK_URL_ESC%%`	Docs
	Other	`%%CLICK_URL_UNESC%%`	—
DV360 / Xandr	Script (creative-connect-web)	`\${CLICK_URL_ENC}`	Docs
	Other	`\${CLICK_URL}`	—
Equativ (Smart AdServer)	Script (creative-connect-web)	<code>[sas_creativeClickCountPixelUrl\|jsonEncoded]</code>	Docs
	Other	`[sas_creativeClickCountPixelUrl]`	—
The Trade Desk (TTD)	Script (creative-connect-web)	`%%TTD_CLICK_ESC%%`	Docs
	Other	`%%TTD_CLICK%%`	—
Adform	Any	`%%c1;cpdir=`	Docs
Custom URL	Script (creative-connect-web)	`encodeURIComponent(<your_custom_url>)`	—
	Other	`<your_custom_url>`	—

✅ Best Practices

Always validate your click tracking in your adserver before going live.
Use the Creative Connect™ script (creative-connect-web) for interactive formats and VAST for video delivery.
When in doubt, refer to your DSP’s documentation for accepted macros.
Keep macros unescaped for VAST URLs and escaped for HTML tags.

If you use a platform not listed above, you can still provide a custom tracking URL in your Creative Connect™ setup.
It will automatically be encoded when necessary.