Content Report
The Content Report provides deep insights into the performance of individual content pieces, whether sponsored or editorial. It is ideal for tracking user engagement, form conversions, video progression, and timespent metrics at the content level.
๐งพ Name
Content Report
๐ฅ Available To
Resellers
Agencies
Advertisers
Publishers
Media Groups
๐ฏ Purpose
This report is designed to measure how contents perform in terms of visibility, interaction, conversion, and monetization. It supports both editorial and sponsored contents and enables breakdown by format, placement, and engagement path.
๐ Available Dimensions
Time-based:
Year,Month,Day,Day of week,HourContextual:
SponsoredOrNot(boolean)Content,Content ID,Placement Name,Placement IDContent Format,Content has slider
Accounts:
Publisher,Publisher IDOwner,Owner ID
Geo & Tech:
Device,Country
๐ Available Metrics
Content Volume
Nb Contents
Impressions
Total Impressions
Total Visible Impressions
Engagements
First Engagements
Engagement Rate (per visible impressions & per total impressions)
Votes
Total Votes
Vote Rate (per visible impressions, per total impressions, per engaged users)
Clicks
Clicks
CTR (Click-Through Rate)
Form Data
Optins Submitted
Forms Submitted
Completion
Completes
Complete Rate
Complete Rate per Engaged Users
Conversions
Conversion Visits
Conversion Timespent
Conversion Completes
Video Metrics
Video Impressions / Visible Impressions
Video Starts
Video Quartiles (25%, 50%, 75%)
Video Completes & Completion Rate
Progress markers: 2%, 5%, 10%, 15%, 20%, 30%
Duration Metrics
Total Exposition Time
Average Exposition Time (all users, users with engagement, users with clicks)
Average Time to:
Engage
Click
Complete
Between engagement & click
Between engagement & complete
๐ Available Filters
OwnerPublisherContent
๐ซ Disabled Features
additional_metrics