# Content Report

The **Content Report** provides deep insights into the **performance of individual content pieces**, whether sponsored or editorial. It is ideal for tracking user engagement, form conversions, video progression, and timespent metrics at the content level.

### 🧾 Name

**Content Report**

### 👥 Available To

* Resellers
* Agencies
* Advertisers
* Publishers
* Media Groups

### 🎯 Purpose

This report is designed to measure **how contents perform** in terms of visibility, interaction, conversion, and monetization. It supports both editorial and sponsored contents and enables breakdown by format, placement, and engagement path.

### 📊 Available Dimensions

* **Time-based**: `Year`, `Month`, `Day`, `Day of week`, `Hour`
* **Contextual**:
  * `SponsoredOrNot` (boolean)
  * `Content`, `Content ID`, `Placement Name`, `Placement ID`
  * `Content Format`, `Content has slider`
* **Accounts**:
  * `Publisher`, `Publisher ID`
  * `Owner`, `Owner ID`
* **Geo & Tech**:
  * `Device`, `Country`

### 📈 Available Metrics

#### Content Volume

* `Nb Contents`

#### Impressions

* Total Impressions
* Total Visible Impressions

#### Engagements

* First Engagements
* Engagement Rate (per visible impressions & per total impressions)

#### Votes

* Total Votes
* Vote Rate (per visible impressions, per total impressions, per engaged users)

#### Clicks

* Clicks
* CTR (Click-Through Rate)

#### Form Data

* Optins Submitted
* Forms Submitted

#### Completion

* Completes
* Complete Rate
* Complete Rate per Engaged Users

#### Conversions

* Conversion Visits
* Conversion Timespent
* Conversion Completes

#### Video Metrics

* Video Impressions / Visible Impressions
* Video Starts
* Video Quartiles (25%, 50%, 75%)
* Video Completes & Completion Rate
* Progress markers: 2%, 5%, 10%, 15%, 20%, 30%

#### Duration Metrics

* Total Exposition Time
* Average Exposition Time (all users, users with engagement, users with clicks)
* Average Time to:
  * Engage
  * Click
  * Complete
  * Between engagement & click
  * Between engagement & complete

### 🔍 Available Filters

* `Owner`
* `Publisher`
* `Content`

### 🚫 Disabled Features

* `additional_metrics`