Creative connect

🎨 Creative Connect™

Creative Connect™ is the simplest way to deploy Collective Audience™ creatives in your own ecosystem — whether through an adserver, DSP, or direct web integration.

It unifies all our delivery methods under one framework:

HTML Script Integration (creative-connect-web)
VAST Video Integration
Social Link (Engage)

Each format uses the same underlying creative and tracking infrastructure, ensuring consistent analytics, engagement metrics, and cross-channel attribution.

💡 What is Creative Connect™?

Creative Connect™ lets you embed a Collective Audience™ creative in your system using one of three methods:

a script tag (creative-connect-web.js),
a VAST XML feed,
or a hosted landing page link.

You can copy your preferred integration directly from your creative’s “Embed” tab in the Desk.

Creative Connect™ supports all major adservers and DSPs, including DV360, Xandr, Adform, Equativ, and Google Ad Manager.

🧩 Supported Formats

Type	Description	Use case
HTML Script	Loads the creative directly into a web page or adserver iframe.	Native or display environments
VAST	Delivers the creative as a compliant VAST XML for video inventory.	In-stream, interstitial or in-app video
Engage (Link)	Hosts a branded landing page with the creative experience and metadata for social previews.	Social sharing, CRM campaigns

🛠️ Parameters

Script and VAST integrations share the same parameter logic for consistency.

Parameter	Description
`ba`	Account ID
`bca`	Campaign ID
`bi`	Insertion ID
`bco`	Creative ID
`bsln`	Slot name
`clk`	Click macro (e.g. `\${CLICK_URL}`)
`dspm`	Display mode (`interstitial`, `expand`, `classic`)
`intd`	Interstitial delay (ms before close button)

📚 Next Steps

Learn how to integrate each method: