# Creative connect

# 🎨 Creative Connect™

**Creative Connect™** is the simplest way to deploy Collective Audience™ creatives in your own ecosystem — whether through an adserver, DSP, or direct web integration.

It unifies all our delivery methods under one framework:

* **HTML Script Integration (creative-connect-web)**
* **VAST Video Integration**
* **Social Link (Engage)**

Each format uses the same underlying creative and tracking infrastructure, ensuring consistent analytics, engagement metrics, and cross-channel attribution.


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## 💡 What is Creative Connect™?

Creative Connect™ lets you **embed a Collective Audience™ creative** in your system using one of three methods:

* a script tag (`creative-connect-web.js`),
* a VAST XML feed,
* or a hosted landing page link.

You can copy your preferred integration directly from your creative’s **“Embed” tab** in the Desk.


:::info
Creative Connect™ supports all major adservers and DSPs, including **DV360, Xandr, Adform, Equativ, and Google Ad Manager**.

:::


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## 🧩 Supported Formats

| Type | Description | Use case |
|------|-------------|----------|
| **HTML Script** | Loads the creative directly into a web page or adserver iframe. | Native or display environments |
| **VAST** | Delivers the creative as a compliant VAST XML for video inventory. | In-stream, interstitial or in-app video |
| **Engage (Link)** | Hosts a branded landing page with the creative experience and metadata for social previews. | Social sharing, CRM campaigns |


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## 🛠️ Parameters

Script and VAST integrations share the same parameter logic for consistency.

| Parameter | Description |
|-----------|-------------|
| `ba`      | Account ID  |
| `bca`     | Campaign ID |
| `bi`      | Insertion ID |
| `bco`     | Creative ID |
| `bsln`    | Slot name   |
| `clk`     | Click macro (e.g. `\${CLICK_URL}`) |
| `dspm`    | Display mode (`interstitial`, `expand`, `classic`) |
| `intd`    | Interstitial delay (ms before close button) |


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## 📚 Next Steps

Learn how to integrate each method:

* [Script Integration (HTML)](/doc/script-html-s2v4a2taNn)
* [VAST Integration](/doc/vast-FMzbCpAxUi)
* [Social / Engage Link](/doc/link-hosted-92Suz1ELDz)


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**Documents**

- [Script (HTML)](https://outline.collectiveaudience.co/s/public/doc/script-html-s2v4a2taNn)
- [VAST](https://outline.collectiveaudience.co/s/public/doc/vast-FMzbCpAxUi)
- [Link (Hosted)](https://outline.collectiveaudience.co/s/public/doc/link-hosted-92Suz1ELDz)
- [Compatible Platforms](https://outline.collectiveaudience.co/s/public/doc/compatible-platforms-NJa4npn78k)