# Glossary # πŸ“š Statistics glossary This glossary defines the key metrics and terms used throughout the Collective Audienceβ„’ platform's dashboards, detail views, and reports. --- ## πŸ“ˆ Impressions ### Impressions The total number of times a content, creative, or campaign was displayed somewhere on a page. ### Visible Impressions Subset of impressions where the creative met the MRC50 visibility criteria: 50% during 1 consecutive second at least. --- ## πŸ‘† Engagements ### First engagements (FUAs) The number of first meaningful interactions (click, slider movement, input focus, media action) by a unique user during a session. ### Engagement rate Ratio of first engagements to visible impressions. ### Engagements The number of total meaningful interactions made by users collected in interactive content. --- ## πŸ—³οΈ Votes ### First votes The number of first choices made in interactive content (polls, quizzes, etc.) by a unique user during a session. ### Votes The total number of choices made by users in interactive content (polls, quizzes, etc.). ### Vote rate Ratio of votes to visible impressions. ### Vote rate per engaged users Ratio of votes to first engagements. --- ## πŸ“€ Exits / clicks ### Clicks (exits) The number of outbound clicks from the content or creative (e.g., to a landing page or external URL). ### CTR (click-through rate) Ratio of clicks to visible impressions. ### Click rate per engaged users Ratio of clicks to first engagements. --- ## 🧾 Leads ### Opt-ins User-submitted data from newsletter forms, checkboxes, etc. ### Form submits Submission of lead generation forms (email, phone, etc.). --- ## ⏱️ Time metrics ### Total time exposed Cumulative time users spent viewing the content or creative. ### Average time exposed Average time per exposed session. ### Average time by engagement Average time for users who had a first engagement (FUA). ### Average time by click Average time before an exit occurred. ### Time to complete Time taken by users to complete all "bricks" of a creative. ### Time to engagement / click / complete Time taken from load to respective interaction. --- ## 🎬 Video metrics ### Video starts Number of times a video began playback. ### Video quartiles Number of views reaching 25%, 50%, 75%, and 100% (Complete). ### Video completes rate Ratio of complete views to video starts. ### Video progress (2, 5, 10, ..., 30%) Custom progress points tracked within the video timeline. --- ## πŸ’° Revenue & cost ### Spent Cost for the advertiser or internal campaign manager. ### Revenue Income generated by the publisher. ### CPM (Cost per mille) Cost per 1000 impressions. ### vCPM Cost per 1000 visible impressions ### eCPM / eVCPM Effective CPM, calculated using total revenue and impressions/visible impressions. --- ## 🎯 Objective monitoring ### Objective progress Percentage of goal reached for a given campaign (if an objective is set). --- ## βš™οΈ Data scope terms ### Global Cumulative stats since the creation of the object. ### Today / yesterday Stats isolated for today or the previous day. ### Current version Stats recorded since the last update of the object. --- :::info πŸ“Œ For additional clarification on any metric or data calculation, please contact your Account Manager. :::