Inventory Report

The Inventory Report gives visibility into supply-side activity and monetization performance across publishers, domains, and inventory slots.

This report is tailored for publishers, media groups, and resellers, allowing detailed tracking of fill rate, viewability, and engagement on the inventory side of the platform.

๐Ÿงพ Name

Inventory Report

๐Ÿ‘ฅ Available To

  • Publishers

  • Media Groups

  • Resellers

๐Ÿ“Š Available Dimensions

Group your inventory stats using:

  • Time-based: Year, Month, Day, Day of week, Hour

  • Supply-side: Slot, Publisher, Publisher ID, Domain

  • Technical & geo: Device, Country, Currency

  • Contextual: Prebid

๐Ÿ“ˆ Available Metrics

SDK Activity

  • SDK Loads

Revenue

  • Net Revenues

  • CPM

  • vCPM

Inventory Volumes

  • Total Inventory

  • Total Visible Inventory

  • Total Visible Monetizable Inventory

Impressions

  • Total Filled Impressions (across editorial, internal sponsored, external, and OpenRTB)

Fill Rate

  • Global Fill Rate (% of total inventory filled)

Viewability

  • Visible Impressions

  • Scroll Rate

Engagements

  • First Engagements

  • First Engagement Rate

  • Total Engagements

  • Total Engagement Rate

User Interactions

  • Votes

  • Unique Voters

  • Opt-ins

  • Forms

  • Clicks

  • CTR

  • Completes

  • Comments

  • Shares

  • Likes

  • Dislikes

Monetization Breakdown

  • Impressions / Fill Rate / Visible Impressions by:

    • External monetization (OpenRTB, external sponsored)

    • Internal sponsored

    • Editorial content

Engagement Breakdown

  • Engagement metrics (counts and rates) per monetization channel

Participation Breakdown

  • Optins, Forms, Votes, Comments, Shares, Likes, Dislikes by source

๐Ÿ” Available Filters

  • Filter by Publisher account

๐Ÿšซ Disabled Features

  • additional_metrics (advanced metric extensions not available)