Lead Report

The Lead Report provides a raw export of user-submitted data, collected from interactive forms and opt-ins. It is especially useful for lead generation, CRM ingestion, and audience enrichment workflows.

๐Ÿงพ Name

Lead Report

๐Ÿ‘ฅ Available To

  • Resellers

  • Agencies

  • Advertisers

  • Publishers

  • Media Groups

๐ŸŽฏ Purpose

This report is designed to deliver structured, per-user participation data. It does not aggregate values but instead exposes individual rows containing declared information collected through forms or opt-ins.

It includes both dimension metadata (content, campaign, timestamps, etc.) and form field values (e.g., name, email, phone).

๐Ÿ“‹ Data Format & Output

Each row represents one form or opt-in submission, with:

Standard Metadata (Dimensions)

  • Day, Hour, Datetime

  • Publisher, Publisher ID

  • Content, Content ID

  • Insertion, Insertion ID

  • Campaign, Campaign ID

  • Label, Label ID, Label Technical Name, Label Technical Value

Form Fields (Metrics)

  • Firstname, Lastname

  • Email, Phone, Gender

  • Address components: Line1, Line2, Postal code, City, Country

Additional opt-in information may be included under custom fields, depending on label configuration.

๐Ÿ” Available Filters

You can filter the export based on:

  • Insertion

  • Publisher

  • Owner account

  • Content

  • Labels (to target specific CRM data schemas)

๐Ÿ“ฆ Special Notes

  • All form field values are mapped using label technical metadata.

  • This export is ideal for automation workflows that require column consistency.

  • No metrics aggregation, sizing, or visual representation is performed in this report.