# Lead Report

The **Lead Report** provides a raw export of user-submitted data, collected from interactive forms and opt-ins. It is especially useful for **lead generation**, **CRM ingestion**, and **audience enrichment workflows**.

### 🧾 Name

**Lead Report**

### 👥 Available To

* Resellers
* Agencies
* Advertisers
* Publishers
* Media Groups

### 🎯 Purpose

This report is designed to deliver **structured, per-user participation data**. It does not aggregate values but instead exposes individual rows containing declared information collected through forms or opt-ins.

It includes both **dimension metadata** (content, campaign, timestamps, etc.) and **form field values** (e.g., name, email, phone).

### 📋 Data Format & Output

Each row represents one **form or opt-in submission**, with:

#### Standard Metadata (Dimensions)

* `Day`, `Hour`, `Datetime`
* `Publisher`, `Publisher ID`
* `Content`, `Content ID`
* `Insertion`, `Insertion ID`
* `Campaign`, `Campaign ID`
* `Label`, `Label ID`, `Label Technical Name`, `Label Technical Value`

#### Form Fields (Metrics)

* `Firstname`, `Lastname`
* `Email`, `Phone`, `Gender`
* `Address` components: `Line1`, `Line2`, `Postal code`, `City`, `Country`

Additional opt-in information may be included under custom fields, depending on label configuration.

### 🔍 Available Filters

You can filter the export based on:

* `Insertion`
* `Publisher`
* `Owner` account
* `Content`
* `Labels` (to target specific CRM data schemas)

### 📦 Special Notes

* All form field values are mapped using **label technical metadata**.
* This export is ideal for automation workflows that require **column consistency**.
* No metrics aggregation, sizing, or visual representation is performed in this report.