# Links

You can set links depending on the user path so that **your ad presents the right content** to the person you are talking to.

## Opening

Your link can be opened:

* In a new tab
* In a WebView, just after the format

## Button

Your link will be presented as a nice call to action, with:

* A label
* An icon

You have two distinct labels for every link:

* A **small one**, used where the link is in a restricted space, like below question propositions
* A **big one**, used where there's room for a big call to action