Object Lists

📋 Statistics in object lists

This page details how delivery and performance statistics are displayed in object list views—i.e., all tabular views listing campaigns, creatives, audiences, or websites.

🧱 Structure of object lists

Most object lists follow a common layout:

  • The left-fixed columns include key attributes like status (published/unpublished), item name

  • On the right of the left-fixed columns, you may find some other columns that are describing the object such as creation/update dates.

  • Then by continuing on the right you may find grouped metric columns under umbrella categories:

    • Today: Realtime stats to track live activity

    • Yesterday: A snapshot of the previous day's performance

    • Current Version: Data accumulated since the last update of the object

    • Global: Full historical performance since the object was created

🎛 Metrics presets (aka “views”)

Many lists include a selector in the top-left corner allowing users to switch between different metric presets, known as "views".

Available presets

  • Default: The most relevant metrics for the object type

  • Performance: Focus on engagement KPIs like clicks, interactions, exits

  • Lead: Track opt-ins and form submissions

  • Video: Dedicated to video creatives (from Start to Complete)

  • Spent Time: Time spent by users on the creative (campaigns & creatives only)

  • Objective Monitoring: Compare performance against predefined goals (campaigns only)

📂 Campaign lists (advertiser)

Desk link

Access: Advertisers, Agencies, Resellers

Presets

  • Default: Key metrics like spent, CPM, impressions, visible impressions

  • Others: Performance, Lead, Conversion, Video, Spent Time, Objective

📂 Campaign lists (publisher)

Desk link

Access: Publishers, Media groups, Resellers

Presets

  • Default: Impressions, visible impressions, performance metrics

  • Others: Performance, Lead, Conversion, Video

🎨 Creative lists (advertiser)

Desk link

Access: Advertisers, Agencies, Resellers

Presets

  • Default: Impressions, visible impressions

  • Others: Performance, Lead, Video, Spent Time

🎨 Creative lists (publisher)

Desk link

Access: Publishers, Media groups, Resellers

Presets

  • Default: Impressions, visible impressions, performance metrics

  • Others: Performance, Lead, Spent Time

🧬 Audience lists (advertiser)

Desk link

Access: Advertisers, Agencies, Resellers

Presets

  • Default: Impressions, visible impressions

  • Others: Performance, Lead, Video

🧬 Audience lists (publisher)

Desk link

Access: Publishers, Media groups, Resellers

Presets

  • Default: Impressions, visible impressions, performance metrics

  • Others: Performance, Lead, Video

🌐 Network website lists

Desk link

Access: Network accounts only

This list displays your websites by domain.
There are no presets, but the following metrics are exposed:

  • SDK loads

  • Visible impressions

  • Fill rates segmented by content type (editorial, internal ads, external ads)