# Object Lists

# 📋 Statistics in object lists

This page details how delivery and performance statistics are displayed in object list views—i.e., all tabular views listing campaigns, creatives, audiences, or websites.


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## 🧱 Structure of object lists

Most object lists follow a common layout:

* The **left-fixed columns** include key attributes like status (published/unpublished), item name
* On the right of the left-fixed columns, you may find some other columns that are describing the object such as creation/update dates.
* Then by continuing on the right you may find grouped **metric columns** under umbrella categories:
  * **Today**: Realtime stats to track live activity
  * **Yesterday**: A snapshot of the previous day's performance
  * **Current Version**: Data accumulated since the last update of the object
  * **Global**: Full historical performance since the object was created


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## 🎛 Metrics presets (aka “views”)

Many lists include a selector in the top-left corner allowing users to switch between different metric presets, known as "views".

#### Available presets

* **Default**: The most relevant metrics for the object type
* **Performance**: Focus on engagement KPIs like clicks, interactions, exits
* **Lead**: Track opt-ins and form submissions
* **Video**: Dedicated to video creatives (from Start to Complete)
* **Spent Time**: Time spent by users on the creative (campaigns & creatives only)
* **Objective Monitoring**: Compare performance against predefined goals (campaigns only)


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## 📂 Campaign lists (advertiser)

[Desk link](https://desk.collectiveaudience.co/advertiser/campaigns)

**Access:** Advertisers, Agencies, Resellers

#### Presets

* **Default**: Key metrics like spent, CPM, impressions, visible impressions
* **Others**: Performance, Lead, Conversion, Video, Spent Time, Objective


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## 📂 Campaign lists (publisher)

[Desk link](https://desk.collectiveaudience.co/publisher/campaigns)

**Access:** Publishers, Media groups, Resellers

#### Presets

* **Default**: Impressions, visible impressions, performance metrics
* **Others**: Performance, Lead, Conversion, Video


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## 🎨 Creative lists (advertiser)

[Desk link](https://desk.collectiveaudience.co/advertiser/creatives)

**Access:** Advertisers, Agencies, Resellers

#### Presets

* **Default**: Impressions, visible impressions
* **Others**: Performance, Lead, Video, Spent Time


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## 🎨 Creative lists (publisher)

[Desk link](https://desk.collectiveaudience.co/publisher/creatives)

**Access:** Publishers, Media groups, Resellers

#### Presets

* **Default**: Impressions, visible impressions, performance metrics
* **Others**: Performance, Lead, Spent Time


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## 🧬 Audience lists (advertiser)

[Desk link](https://desk.collectiveaudience.co/advertiser/audiences)

**Access:** Advertisers, Agencies, Resellers

#### Presets

* **Default**: Impressions, visible impressions
* **Others**: Performance, Lead, Video


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## 🧬 Audience lists (publisher)

[Desk link](https://desk.collectiveaudience.co/publisher/audiences)

**Access:** Publishers, Media groups, Resellers

#### Presets

* **Default**: Impressions, visible impressions, performance metrics
* **Others**: Performance, Lead, Video


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## 🌐 Network website lists

[Desk link](https://desk.collectiveaudience.co/network/websites)

**Access:** Network accounts only

This list displays your websites by domain.  
There are **no presets**, but the following metrics are exposed:

* SDK loads
* Visible impressions
* Fill rates segmented by content type (editorial, internal ads, external ads)