Releases & Roadmap

This page tracks Collective Audience Desk releases for our customers and partners.

Roadmap

Upcoming releases will be published here as they reach production. Active work includes our MCP path toward a true agentic creative assistant in Desk (target October 2026), SIMID-first video (VAST 4 + CTV), and expanded US market integrations.

Last updated: October 12, 2026.

History scope: January 2025 through September 2026.

September 2026

  • Salesforce-ready forms - form fields can carry a custom HTML id / name mapped to your Salesforce field ids, plus a form-rendered event, for Web-to-Lead integrations.

  • Lead reports - fixed column aliases and a yes / no column for additional opt-ins.

  • External trackings - new [CLICK_LABEL] macro; Interaction available as a tracking event; multiple events per integration; Piano Analytics included in content responses.

  • Privacy - external trackings now filtered on both TCF consent and legitimate interest.

  • Webhooks - array values supported in webhook payloads.

  • CTV / SIMID - remote-control navigation support for CTV players.

  • VAST - clickThrough tag parameter mapped to VideoClicks ClickThrough; classic video tracking pixels (impression to complete) fired from tag parameters.

  • Statistics - slider interactions sent as dedicated events.

  • MCP server (in progress) - work continues on our MCP server, the foundation for the agentic creative assistant in Desk (see Roadmap). Not yet available to customers.

  • Editor fixes - no more duplicate formats on repeated saves; form designs apply correctly on every page.

August 2026

  • CSS selectors - new styling hook for the question choices container.

  • Statistics - first votes available in the Today columns.

  • Copy creative - fix when copying a creative to another account.

July 2026

  • AI for Surveys - LLM-assisted generation of questions and answer choices for Survey formats (Questionnaire, Carousel, Duel), in addition to Quiz. Same review, edit, and human-validation workflow. AI transparency badges remain on generated content.

  • White-label widget - expanded options to hide account name, sponsored/demo labels, Collective Audience logo, and privacy link on the widget.

  • Creative list filters - additional filters including content descriptions.

  • Copy brick ID - copy a brick ID from the editor brick list.

  • Editor UX - creative preview stays on the current brick after save; clearer Save vs Save and go back; quiz feedback padding fix.

  • Creative Connect - Hawk preview URL available for demo traffic.

  • VAST - video delivery standardized on VAST 4.1.

  • OpenRTB - GPID and EXP on outbound impression payloads; OpenRTB metrics in supply stats; Exte enablement improvements for publishers.

June 2026

  • Ads.txt notifications - configure notification emails in account settings to receive Ads.txt warnings.

  • Creative list filters - filter creatives by general criteria, attribution, and identification.

  • Password-protected reports - optional password when exporting reports.

  • Desk login security - Cloudflare Turnstile on login.

  • Publisher embed code - updated default format and ordering for embed snippets.

  • Documentation - in-app help links now point to Outline public docs.

  • Webhooks - fix for oversized webhook field labels in the editor.

May 2026

  • Engage slugs - custom URL slugs for hosted Engage experiences.

  • Creative list filters - global and first-screen info filters on creative lists.

  • Hawk click tracker - new adserving click tracking integration.

  • Creative Connect - script delivery update for tag integrations.

April 2026

  • Brand safety - brand safety controls in campaign workflow.

  • Frequency capping - Vote and Interaction available as capping/limit types.

  • Slot rules - max height constraint for slot rules.

  • Rich text - link validation in flat visualisation mode.

  • Personality profiles - fix for stats display on personality quiz formats.

  • Privacy - GDPR consent handling fix on serve calls.

March 2026

  • First-party cookies - caudid and caudid_date cookies on publisher domains (replacing legacy beopid).

  • Header bidding - new bidders: Trustx and Exte in the bidder editor.

  • Mediarithmics - version field in integration editor.

  • Campaigns - minimum campaign start date setting.

  • Forms - CSS selector for form requirement notifications.

  • Identity - improved caudid / user ID stability fixes.

February 2026

  • SDK - gdpr and gdprConsent parameters in SDK configuration.

  • Header bidding - Exte bidder support.

  • Editor - link editor in rich text (Tiptap) inputs.

  • Quiz - rich feedback text no longer auto-linkified; editor UX improvements.

  • End screens - default exit hidden when an end-screen exit is configured.

  • Tracking - ContentView and ContentLeaveView events available for subscription.

January 2026

  • Forms - dynamic search within form fields.

  • Tracking - exit click ID forwarded to tracking wrapper for conversion flows.

  • Transfers - test button in periodic transfer editor.

  • Video - video click statistics.

  • OpenRTB video - improved VAST vs HTML handling in OpenRTB delivery.

  • Equativ - updated tag layout for Equativ integrations.

December 2025

  • Impression campaigns - new impression-based campaign pricing mode.

  • Video size rules - video dimensions in slot rules and publisher settings.

  • End screens - configurable row count on quiz/game result screens.

  • Dynamic questions - carousel behavior improvements.

  • Question UX - validation button flow for single-choice questions.

  • Content sizes - four additional creative sizes with improved previews.

  • Thanks & end screens - CSS selectors for styling thanks and end screens.

November 2025

  • RTB serve mode - new serve mode for real-time bidding workflows.

  • ads.txt - domain-level ads.txt validation.

  • CSS selectors - seven additional styling hooks for creatives.

  • Twitch - Twitch supported as a media source.

  • Integrations - Analytics (including Piano) and DCO tabs in account settings.

  • Live preview - fix for 1×1 creatives on small screens.

October 2025

  • Rich text editor - new editor experience across the Desk.

  • FirstId - FirstId supported as an extended identity (EIDS) in Prebid setups.

  • Custom CSS - account-level custom CSS option (when enabled).

  • Quiz - CSS selectors for progress bar and score; choice validation beyond multiple-choice.

  • Reports - clearer Save vs Generate actions in report editor.

  • Equativ - updated click macro for Creative Connect tags.

September 2025

  • VAST in OpenRTB - video creatives deliverable through OpenRTB.

  • Video per SSP - per-SSP video toggle in Display Server settings.

  • AdPlayer.Pro - new VAST player option.

  • Metrics - first engagement vs repeat engagement metric.

  • Reports - archive instead of delete.

  • Duel - customizable "or" label with CSS selector.

  • MadSense - new header-bidding partner in bidder settings.

August 2025

  • Root exit - option to show creative information on root exit.

  • Google Ads - delivery issue fixes.

July 2025

  • Click anywhere - full widget surface is clickable.

  • Copy creative - duplicate a creative to another account from the editor.

  • Image preview URL - preview URL support for image assets.

  • Reports - name templates and recurrence dates visible in report list.

  • AWS S3 - new periodic export destination.

  • Dynamic questions - search bar and end-screen options.

  • Demo pages - mobile section on demo pages.

June 2025

  • Form labels - labels on form fields (like opt-ins).

  • CSS selectors - styling hooks for radio/checkbox groups.

  • Creative description - description panel globalized; first-brick defaults.

  • Publisher embed - default embed is now HTML widget + SDK.

  • Copy creative - duplicate to another account.

  • Quiz - fix for score display on game end screens.

May 2025

  • Hidden form fields - hidden input type in forms.

  • Integrations - tabbed layout in account integration settings.

  • Campaign warnings - warnings surfaced in campaign workflow.

  • Campaign metadata - additional external information fields on campaigns.

  • Brand safety - publisher brand safety setting.

  • pageUrl - page URL available in SDK config.

  • Choice keys - choice keys/IDs available for pixels and macros.

  • Header bidding - Xandr bidder added.

  • Adserving - Adform delivery support.

April 2025

  • Engage v2 - redesigned hosted Engage experience.

  • Interaction pixel - new interaction tracking pixel.

  • Creative sizes - 320×100, 970×250, and 233×360 sizes added.

  • Contents editor - more descriptive fields in content editor.

  • Creative manager role - new role for creative-only access.

  • Placement - placement ID/name in creative description.

  • Engage preview - footer removed in Engage preview.

  • VAST - click events on VAST player; macro replacement in player.

March 2025

  • CMP - widget no longer waits indefinitely for CMP to load.

  • Optin labels - customizable labels on opt-in fields.

  • Collective Audience branding - ongoing dashboard and widget rebrand (BeOp to Collective Audience).

  • Reports - campaigns and creatives have dedicated report lists and editors.

February 2025

  • Collective Audience domain - full support for collectiveaudience.co in Desk.

  • VAST delivery - click tracking on VAST player.

  • Xandr bidder - header-bidding integration.

  • Adform - adserving delivery support.

  • Reports - per-campaign and per-creative report editors.

  • Content events - ContentView and ContentLeaveView in event subscriptions.

  • Branding - Collective Audience visual identity rollout in Desk.

January 2025

  • VAST links - VAST URLs available in diffusion methods.

  • Optin labels - label customization on opt-in components.

  • Creative list - screenshot previews on hover.

  • Reports - additional metrics fields in reports.

  • External tracking sync - sync with external tracking systems.

  • Survey grids - control number of columns in survey grids (from late Dec 2024 release, live Jan 2025).

Before 2025 ?

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