# 📍 Releases & Roadmap

This page tracks **Collective Audience Desk** releases for our customers and partners.

## Roadmap

Upcoming releases will be published here as they reach production. Active work includes our **MCP** path toward a true agentic creative assistant in Desk (target **October 2026**), SIMID-first video (VAST 4 + CTV), and expanded US market integrations.

*Last updated: October 12, 2026.*

**History scope:** January 2025 through September 2026.


---

## September 2026

* **Salesforce-ready forms** - form fields can carry a custom HTML id / name mapped to your Salesforce field ids, plus a form-rendered event, for Web-to-Lead integrations.
* **Lead reports** - fixed column aliases and a yes / no column for additional opt-ins.
* **External trackings** - new `[CLICK_LABEL]` macro; Interaction available as a tracking event; multiple events per integration; Piano Analytics included in content responses.
* **Privacy** - external trackings now filtered on both TCF consent and legitimate interest.
* **Webhooks** - array values supported in webhook payloads.
* **CTV / SIMID** - remote-control navigation support for CTV players.
* **VAST** - `clickThrough` tag parameter mapped to VideoClicks ClickThrough; classic video tracking pixels (impression to complete) fired from tag parameters.
* **Statistics** - slider interactions sent as dedicated events.
* **MCP server (in progress)** - work continues on our MCP server, the foundation for the agentic creative assistant in Desk (see Roadmap). Not yet available to customers.
* **Editor fixes** - no more duplicate formats on repeated saves; form designs apply correctly on every page.

## August 2026

* **CSS selectors** - new styling hook for the question choices container.
* **Statistics** - first votes available in the Today columns.
* **Copy creative** - fix when copying a creative to another account.

## July 2026

* **AI for Surveys** - LLM-assisted generation of questions and answer choices for Survey formats (Questionnaire, Carousel, Duel), in addition to Quiz. Same review, edit, and human-validation workflow. AI transparency badges remain on generated content.
* **White-label widget** - expanded options to hide account name, sponsored/demo labels, Collective Audience logo, and privacy link on the widget.
* **Creative list filters** - additional filters including content descriptions.
* **Copy brick ID** - copy a brick ID from the editor brick list.
* **Editor UX** - creative preview stays on the current brick after save; clearer Save vs Save and go back; quiz feedback padding fix.
* **Creative Connect** - Hawk preview URL available for demo traffic.
* **VAST** - video delivery standardized on VAST 4.1.
* **OpenRTB** - GPID and EXP on outbound impression payloads; OpenRTB metrics in supply stats; Exte enablement improvements for publishers.

## June 2026

* **Ads.txt notifications** - configure notification emails in account settings to receive Ads.txt warnings.
* **Creative list filters** - filter creatives by general criteria, attribution, and identification.
* **Password-protected reports** - optional password when exporting reports.
* **Desk login security** - Cloudflare Turnstile on login.
* **Publisher embed code** - updated default format and ordering for embed snippets.
* **Documentation** - in-app help links now point to Outline public docs.
* **Webhooks** - fix for oversized webhook field labels in the editor.

## May 2026

* **Engage slugs** - custom URL slugs for hosted Engage experiences.
* **Creative list filters** - global and first-screen info filters on creative lists.
* **Hawk click tracker** - new adserving click tracking integration.
* **Creative Connect** - script delivery update for tag integrations.

## April 2026

* **Brand safety** - brand safety controls in campaign workflow.
* **Frequency capping** - Vote and Interaction available as capping/limit types.
* **Slot rules** - max height constraint for slot rules.
* **Rich text** - link validation in flat visualisation mode.
* **Personality profiles** - fix for stats display on personality quiz formats.
* **Privacy** - GDPR consent handling fix on serve calls.

## March 2026

* **First-party cookies** - `caudid` and `caudid_date` cookies on publisher domains (replacing legacy `beopid`).
* **Header bidding** - new bidders: Trustx and Exte in the bidder editor.
* **Mediarithmics** - version field in integration editor.
* **Campaigns** - minimum campaign start date setting.
* **Forms** - CSS selector for form requirement notifications.
* **Identity** - improved `caudid` / user ID stability fixes.

## February 2026

* **SDK** - `gdpr` and `gdprConsent` parameters in SDK configuration.
* **Header bidding** - Exte bidder support.
* **Editor** - link editor in rich text (Tiptap) inputs.
* **Quiz** - rich feedback text no longer auto-linkified; editor UX improvements.
* **End screens** - default exit hidden when an end-screen exit is configured.
* **Tracking** - ContentView and ContentLeaveView events available for subscription.

## January 2026

* **Forms** - dynamic search within form fields.
* **Tracking** - exit click ID forwarded to tracking wrapper for conversion flows.
* **Transfers** - test button in periodic transfer editor.
* **Video** - video click statistics.
* **OpenRTB video** - improved VAST vs HTML handling in OpenRTB delivery.
* **Equativ** - updated tag layout for Equativ integrations.

## December 2025

* **Impression campaigns** - new impression-based campaign pricing mode.
* **Video size rules** - video dimensions in slot rules and publisher settings.
* **End screens** - configurable row count on quiz/game result screens.
* **Dynamic questions** - carousel behavior improvements.
* **Question UX** - validation button flow for single-choice questions.
* **Content sizes** - four additional creative sizes with improved previews.
* **Thanks & end screens** - CSS selectors for styling thanks and end screens.

## November 2025

* **RTB serve mode** - new serve mode for real-time bidding workflows.
* **ads.txt** - domain-level ads.txt validation.
* **CSS selectors** - seven additional styling hooks for creatives.
* **Twitch** - Twitch supported as a media source.
* **Integrations** - Analytics (including Piano) and DCO tabs in account settings.
* **Live preview** - fix for 1×1 creatives on small screens.

## October 2025

* **Rich text editor** - new editor experience across the Desk.
* **FirstId** - FirstId supported as an extended identity (EIDS) in Prebid setups.
* **Custom CSS** - account-level custom CSS option (when enabled).
* **Quiz** - CSS selectors for progress bar and score; choice validation beyond multiple-choice.
* **Reports** - clearer Save vs Generate actions in report editor.
* **Equativ** - updated click macro for Creative Connect tags.

## September 2025

* **VAST in OpenRTB** - video creatives deliverable through OpenRTB.
* **Video per SSP** - per-SSP video toggle in Display Server settings.
* **AdPlayer.Pro** - new VAST player option.
* **Metrics** - first engagement vs repeat engagement metric.
* **Reports** - archive instead of delete.
* **Duel** - customizable "or" label with CSS selector.
* **MadSense** - new header-bidding partner in bidder settings.

## August 2025

* **Root exit** - option to show creative information on root exit.
* **Google Ads** - delivery issue fixes.

## July 2025

* **Click anywhere** - full widget surface is clickable.
* **Copy creative** - duplicate a creative to another account from the editor.
* **Image preview URL** - preview URL support for image assets.
* **Reports** - name templates and recurrence dates visible in report list.
* **AWS S3** - new periodic export destination.
* **Dynamic questions** - search bar and end-screen options.
* **Demo pages** - mobile section on demo pages.

## June 2025

* **Form labels** - labels on form fields (like opt-ins).
* **CSS selectors** - styling hooks for radio/checkbox groups.
* **Creative description** - description panel globalized; first-brick defaults.
* **Publisher embed** - default embed is now HTML widget + SDK.
* **Copy creative** - duplicate to another account.
* **Quiz** - fix for score display on game end screens.

## May 2025

* **Hidden form fields** - hidden input type in forms.
* **Integrations** - tabbed layout in account integration settings.
* **Campaign warnings** - warnings surfaced in campaign workflow.
* **Campaign metadata** - additional external information fields on campaigns.
* **Brand safety** - publisher brand safety setting.
* **pageUrl** - page URL available in SDK config.
* **Choice keys** - choice keys/IDs available for pixels and macros.
* **Header bidding** - Xandr bidder added.
* **Adserving** - Adform delivery support.

## April 2025

* **Engage v2** - redesigned hosted Engage experience.
* **Interaction pixel** - new interaction tracking pixel.
* **Creative sizes** - 320×100, 970×250, and 233×360 sizes added.
* **Contents editor** - more descriptive fields in content editor.
* **Creative manager role** - new role for creative-only access.
* **Placement** - placement ID/name in creative description.
* **Engage preview** - footer removed in Engage preview.
* **VAST** - click events on VAST player; macro replacement in player.

## March 2025

* **CMP** - widget no longer waits indefinitely for CMP to load.
* **Optin labels** - customizable labels on opt-in fields.
* **Collective Audience branding** - ongoing dashboard and widget rebrand (BeOp to Collective Audience).
* **Reports** - campaigns and creatives have dedicated report lists and editors.

## February 2025

* **Collective Audience domain** - full support for collectiveaudience.co in Desk.
* **VAST delivery** - click tracking on VAST player.
* **Xandr bidder** - header-bidding integration.
* **Adform** - adserving delivery support.
* **Reports** - per-campaign and per-creative report editors.
* **Content events** - ContentView and ContentLeaveView in event subscriptions.
* **Branding** - Collective Audience visual identity rollout in Desk.

## January 2025

* **VAST links** - VAST URLs available in diffusion methods.
* **Optin labels** - label customization on opt-in components.
* **Creative list** - screenshot previews on hover.
* **Reports** - additional metrics fields in reports.
* **External tracking sync** - sync with external tracking systems.
* **Survey grids** - control number of columns in survey grids (from late Dec 2024 release, live Jan 2025).


---

## Before 2025 ?

Let's have a call, we can take you to the whole history of Collective Audience

<https://ucvqj.share.hsforms.com/2hZ0gmAcRTWqQGclsDGW82w>