Script (HTML)

🧩 HTML Script Integration

The Creative Connect™ script (creative-connect-web) is the easiest way to embed Collective Audience™ creatives into your adserver or page.

It automatically injects our creative container and handles tracking, click macros, and delivery.


⚙️ How to Use

1. Copy your script from the Desk

From your creative’s “Embed” tab, select:

  • Format: HTML

  • Click Tracker: with or without tracking

  • Platform: your adserver (DV360, Adform, Xandr, etc.)

You’ll see a ready-to-use tag:

<script
  src="https://tw.collectiveaudience.co/local/dist/creative-connect-web.min.js?ba=YOUR_ACCOUNT_ID&bca=684a8d16c441f229093f2fef&bi=684a8d16c441f229093f2fef&bco=684a8d16c441f229093f2fef&bm=adserving&bsln=embed-684a8d16c441f229093f2fef&clk=${CLICK_URL_ENC}"
  class="CreativeConnect"
  async
></script>

2. Configure optional parameters

Key

Description

Example

BS

CSS selector where the div is injected

.ad-slot-1

BSLN

Slot name

embed-creative123

BW / BH

Max width / height

300 / 250

BM

Mode (adserving, hardlink)

adserving

DSPM

Display mode (interstitial, expand)

expand

INTD

Interstitial delay (ms)

3000

info: We recommend using 1Ă—1 creative sizes for maximum flexibility and layout adaptation.

The paths /local/dist/btag.min.js and /local/dist/btag-dev.min.js remain available as aliases of creative-connect-web.min.js for existing adserver tags. Prefer creative-connect-web.min.js for new integrations.

3. Platform-specific tips

DV360 / Google Ad Manager

  • Use the Third-party tag integration (not HTML5).

  • Disable SafeFrame to ensure full creative interactivity.

Adform / Xandr / Equativ

  • Paste the full script directly as a 3rd party tag.

  • Ensure creative dimensions match the configured slot.

warning

HTML5 integrations are not supported with our script tag. Always use the 3rd party tag option.

âś… Validation

Once implemented:

  • Check the creative renders properly on page load.

  • Click tracking fires through your DSP tracking system.

  • Verify via browser console: CreativeConnect loaded should appear.