Statistics
π Statistics overview
This section provides a comprehensive guide to the different types of statistics available across our platform, how they are updated, and where to find them.
π What are the types of statistics
We categorize statistics into two main types:
Performance & Delivery Statistics: these statistics are metrics that indicate delivery, visibility, interactivity, on an aggregated and anonymous model
Participations Statistics: these statistics are declarative data like responses to surveys, forms submissions, etc. that describes the user choices and information that he wants to share with the creative owner
π§ Where statistics are displayed
Performance & delivery statistics
We expose performance and delivery statistics across multiple areas in the Desk app:
Global Dashboards: High-level overviews for advertisers, publishers, networks.
Object Lists: Campaign lists, creative lists, content lists.
Object Detail Pages: Individual views for a campaign, creative, or audience unit.
Nested Stats: Embedded statistics shown inside other objects (e.g., creative stats within a campaign).
Reports: Metrics are selectable in the reporting tools directly; see the reporting section for more details (β reporting-tool.md)
Participations statistics
Participation statistics are displayed in fewer areas than for performance and delivery statistics
Creative & campaign results screens: Aggregated visualisation of question results showing the number of participants and the selected choices
Reports: Participation reports extracting the full participation data; see the reporting section for more details (β reporting-tool.md)
π Update frequencies
We operate with multiple layers of data freshness, depending on the view and context:
Layer | Description | Update Interval |
|---|---|---|
Realtime | From live Redis counters | Realtime |
Today | Aggregated βso farβ data for the day | Every 30 min |
Current version | Aggregated data since last resource update combined with live data | Realtime |
Global | Fully processed data (up to yesterday) added with the real time data | Realtime |
Reporting | Fully processed data (up to last hour) | Every hour |
Participation Reporting | Fully processed participation data | Realtime |
caution: Minor variations may exist between different views due to aggregation delays or caching mechanisms.
π¦ Data sources
Depending on the type of statistic and view, data may come from:
Redis (live counters)
MongoDB (for participations)
MySQL (for aggregated statistics)
π Accuracy & scope
All statistics are tenant-isolated: each account only sees the data it owns and, if it's a media group, a reseller, etc, the data its children accounts own.
Filters are automatically enforced to prevent data leakage between clients.
Some statistics shown in dashboards are aggregated, while others reflect raw or deduplicated values.
π Next sections
Head over to the following pages to explore:
Dashboards β Global statistics dashboards
Object Lists β Stats in object listing views
Object Detail β Detail view stats per object
Nested Stats β Embedded stats in nested contexts
Glossary β Full metric definitions glossary
For any questions or discrepancies, contact your account manager or support team.